Holiday Aloha: A Curated Shopping Guide
Posted by Island Sotheby's International Realty on Wednesday, December 4th, 2024 at 9:20pm
Maui’s local businesses are more than just shops—they’re the heart of the community, embodying the spirit of aloha and resilience. From handcrafted goods and sustainable skincare to flavorful island treats and cultural experiences, Maui’s entrepreneurs offer unique products that not only give you a taste of Hawai‘i but also support local families and communities.
Whether you’re planning a visit to the Valley Isle or wish to support from afar, now is the perfect time to shop Maui. By choosing local, you’re directly contributing to the recovery and rebuilding efforts of those who call this island home. Explore our curated list of incredible Maui businesses and discover how you can bring a little piece of paradise into your life while making a meaningful impact.
Hoʻomana Spa Maui
1550 Piiholo Road, Makawao
Tuesday - Sunday: 9AM - 6PM
Experience authentic Hawaiian healing at Ho‘omana Spa Maui, where body, mind, and spirit are nurtured through traditional practices. Specializing in Lomi Lomi massage, Lā‘au lapa‘au (Hawaiian plant medicine), and cultural traditions like ʻOli (chant) and Hoʻoponopono, Ho‘omana offers a deeply rooted connection to Hawaiian wellness.
Founded by Native Hawaiian Jeana Iwalani Naluai and her husband Justin, both massage therapists, the spa began in a single room of their home and has since grown into a serene retreat. The property now features four treatment rooms, a bathhouse, native botanical gardens, two guesthouses for rent, and a dedicated space for Lomi Lomi training. Each service includes access to the Hawaiian Aromatherapy Beauty Bar, featuring house-made signature body care products.
This holiday season, treat yourself or loved ones to the gift of wellness with a Ho‘omana Spa experience or a gift certificate. Embrace the spirit of aloha through authentic Hawaiian healing.
Kapa Curious
Kapa Curious blends Hawaiian cultural traditions with modern creativity, offering hands-on workshops that teach the art of kapa making, hau processing, and creating natural dyes. Dedicated to sharing this knowledge with people of all ages, Kapa Curious provides an opportunity to connect with the land and its traditions in a meaningful and creative way.
One of their popular offerings is the Kapa Jewelry Workshop, where participants use natural paints and ʻohe kapala (bamboo stamps) to craft a small piece of art, later transformed into custom kapa jewelry or keychains. Other workshops include natural Hawaiian dyes, kukui, hana kapa, and ʻohe kapala, each incorporating materials thoughtfully grown, harvested, and prepared.
To accommodate the care and preparation involved, refunds of 50% are available up to 72 hours before the workshop. Kapa Curious invites you to explore Hawaiian craftsmanship through hands-on experiences that honor tradition while embracing modern life.
Kūlua
1156 Makawao Ave 1A Makawao
Tuesday - Saturday: 10AM -5PM
Sustainable Modern Hawaiian. Rooted in the spirit of Maui, this Makawao-based studio offers ʻāina-inspired clothing, accessories, and home goods designed for the modern Hawaiian lifestyle. Each piece is thoughtfully crafted in small batches at their Studio Shop in historic Makawao town, where the prints and fabrics tell a story of connection to the land and a new generation of people of the ʻāina.
Explore their unique aloha wear alongside curated selections from other local, sustainable makers. Perfect for those who value style, sustainability, and a deep connection to Hawai‘i, this shop captures the essence of modern island living while honoring its cultural roots.
Native Intelligence
1980 Main St #2, Wailuku
Native Intelligence, based in Wailuku, Maui, is a unique space dedicated to preserving and celebrating Hawaiian craftsmanship, culture, and values. More than just a retail store, Native Intelligence serves as a living resource, showcasing the work of local artisans and creatives committed to honoring and evolving Hawaiian traditions.
With an ever-evolving collection, the shop offers something for everyone, from double ti leaf maile lei and feather accessories to handmade Polynesian woodwork, lauhala products, koa wood items, and ohe kapala designs. You’ll also find Hawaiian history books, educational resources, and beautifully crafted jewelry that reflect the rich heritage of the islands.
Native Intelligence stands as a bridge between culture and community, championing artistry, good design, and Hawaiian values in every piece they offer. It’s the perfect place to find a meaningful gift or deepen your connection to Hawai‘i’s traditions.
Polipoli Farms
Polipoli Farms, proudly located in Waiehu, Maui, is rooted in the rich agricultural traditions of Hawai‘i. Founded by Brad and Lehia, who grew up in the same Maui neighborhood, the farm thrives in the fertile Nā Wai ʻEhā region, known as "The Four Great Waters." Their regenerative agroforests cultivate culturally significant foods, including māmaki and ʻulu, central to their authentic Hawaiian Herbal Teas.
Māmaki, an herb unique to Hawai‘i, is cherished in lāʻau lapaʻau (Hawaiian plant medicine) for its health benefits, while ʻulu (breadfruit) is a nutritional cornerstone of the Hawaiian diet. Polipoli Farms honors generations of master agriculturalists by blending ancient wisdom with sustainable farming practices.
Savor the essence of Hawai‘i in every sip of their teas or explore their range of Hawaiian snacks and apparel. Perfect for gifting or enjoying yourself, Polipoli Farms offers a heartfelt connection to the island’s cultural and agricultural heritage.
Maui Sweet N Spicy
Maui SweetnSpicy, proudly located on Maui, brings the vibrant flavors of Hawai‘i to life with their unique line of cacao-based superfoods and Hawaiian seasonings. What began with their signature Aloha Spiced Cacao has evolved into a diverse selection of nutritious, clean-label products that are vegan, keto-friendly, and free from lactose, gluten, dairy, preservatives, and additives. Their commitment to transparency ensures every ingredient is clearly listed on the label, so customers can trust in the quality of what they’re enjoying.
From aloha spiced cacao and coconut creamer to brownie and crepe mixes, Maui SweetnSpicy’s products make wellness fun, easy, and delicious. Their seasonings, like Maui Chili Mole, bring a taste of Hawai‘i to kitchens around the world. Explore their flavor sampler gift box or other offerings online or in person at the Oluwalu Farmers Market, Hui No‘eau on Baldwin Avenue, or Tutu’s Virtual Pantry. Perfect for holiday gifting or everyday indulgence, Maui SweetnSpicy delivers a taste of paradise with every product.
Maui Fruit Jewels
Maui Fruit Jewels, proudly located on Maui, was founded in 2012 by husband-and-wife duo Lin and Chris ter Horst. Dedicated to showcasing the island’s vibrant flavors, their delectable products are crafted with fresh, locally sourced fruit, free from added flavors, preservatives, or colorings.
Operating out of their certified commercial kitchen in Wailuku, Maui Fruit Jewels transforms the island’s bounty into irresistible treats, sold weekly at the Maui Upcountry Farmer’s Market. This allows them to collaborate closely with local growers and offer customers a true taste of Maui.
Whether you’re searching for an edible omiyage—a thoughtful souvenir inspired by the Japanese tradition—or simply want to savor a tropical escape, Maui Fruit Jewels delivers the island’s sunshine and flavor right to your doorstep. Perfect for gifting or indulging, their creations bring the essence of paradise to life in every bite.
Maui Island Love
Maui Island Love, proudly located on Maui, was founded by Libby and Rich Behn, who have called the island home for over 30 years. This eco-friendly company handcrafts one-of-a-kind products that capture the love and essence of Maui, allowing customers to carry the spirit of the islands with them forever.
Partnering with local businesses, Maui Island Love repurposes materials like wood scraps and discontinued samples from furniture and design stores to create beautiful and functional items. Each piece is consciously made using recycled, reused, and repurposed materials, reflecting the brand’s commitment to sustainability and creativity.
Their motto, "The journey is the reward," is echoed in every handmade item, making each piece truly unique. Live or visiting Maui? Maui Island Love offers a personal shopping experience, bringing a curated selection of products for you to choose from. Email mauiislandlove@gmail.com to arrange your own personalized shopping session and take home a piece of Maui’s eco-friendly artistry!
Matsumoto Studio
Matsumoto Studio, proudly located on Maui, was founded by sisters Jes and Jen, who grew up immersed in the island's beauty and rich culture. Drawing on their Japanese heritage and Hawaiian upbringing, the duo creates thoughtfully designed stationery, including their signature Annie + Flo notecard line.
Their designs are deeply inspired by the natural beauty of Maui, the vibrant mix of cultures, and the importance of family, friends, and aloha. Perfect for heartfelt holiday messages or unique gifts, Matsumoto Studio’s creations celebrate the essence of Hawai‘i with every thoughtfully crafted piece.
Malia and Company Apparel
Malia and Company Apparel celebrates the spirit of Maui through locally inspired clothing and accessories for the whole ‘ohana. Founded by Jennifer, a fourth-generation Paia native, the brand is rooted in her love for the beautiful North Shore and a family tradition of creativity and hard work. Together with her husband Jarrett and their two keiki, Jennifer designs and handcrafts each piece with care, drawing inspiration from her family and the island’s vibrant culture.
Every item in the Malia and Company collection is designed, sewn, and hand-printed right on Maui, making it a heartfelt expression of island life. Perfect for gifting or sharing a bit of aloha with your loved ones, their apparel embodies the charm and authenticity of Maui, one handmade piece at a time.
Lokelani Essentials
Nestled in the foothills of Haiku, Lokelani Essentials is a woman-owned skincare company born from a mother’s mission to create chemical-free care for her children. What began as a healing salve for her two adventurous boys soon blossomed into a line of 100% clean, organic, and chemical-free products that have impressed friends, neighbors, and now customers far and wide.
Lokelani Essentials specializes in hand-curated blends of distilled essential oils, potent carrier oils, herbs, and flowers, designed to nourish and heal both skin and spirit. Each product is thoughtfully crafted to elevate your skincare routine, providing natural and effective solutions inspired by Maui’s beauty and healing energy. Treat yourself or a loved one to the gift of pure, nature-powered skincare this holiday season.
HI Spice
HI Spice brings the heat with small-batch hot sauces that are inspired, grown, and crafted right here on Maui. This husband-and-wife team turned their love for growing peppers into a passion for creating unique, flavorful sauces that go far beyond the typical restaurant offerings. Partnering with local farmers, HI Spice highlights the incredible flavors of Hawai‘i, capturing the essence of the islands in every bottle.
Spice up your holiday gifting with a customized Holiday Gift Box featuring Maui-crafted hot sauces, perfect for food lovers and heat seekers alike. Support local agriculture and treat your friends and family to bold, one-of-a-kind flavors that showcase the best of Hawai‘i. Don’t miss out on this tasty way to share aloha this season!
Coconut Cowgirl
Coconut Cowgirl, a Maui-based, woman-owned company, reimagines classic crave-worthy foods with healthier, plant-based alternatives that delight both vegans and omnivores. Their vegan, gluten-free Coconut Bacon is a game-changing addition to any meal, offering a crunchy texture and a perfectly balanced smoky maple flavor. It’s the ultimate topping for avocado toast, BLAT sandwiches, Cobb salads, roasted veggies, noodles, rice dishes, and more. It’s so versatile and snackable, you might find yourself enjoying it straight out of the bag!
Crafted with sustainability in mind, Coconut Cowgirl uses coconut as a wholesome, minimally processed ingredient. Known for its superfood qualities, coconut is an abundant, eco-friendly island resource, making this product as good for the planet as it is for your taste buds. Whether as a thoughtful holiday gift or a treat for yourself, Coconut Bacon is a delicious way to elevate any dish with a taste of Maui.
A Maui Day Original Handbags
Carry a piece of aloha wherever you go with A Maui Day Original Handbags. These handmade creations feature original artwork inspired by the beauty of Hawai‘i’s islands and its rich multicultural lifestyle. Each handbag is crafted with hand-printed, thoughtfully designed fabrics and is available in a variety of sizes, colors, and prints to suit any style.
Affordable yet high-quality, these unique wristlets and handbags are not only practical but also a celebration of Maui’s artistry. Completely handmade on the island, they’re a perfect gift for anyone looking to embrace the spirit of Hawai‘i with a touch of elegance and functionality.
Akalei Designs
Inspired by the elegant beauty of Hawaiian Po‘o lei, these handcrafted glass bead necklaces bring a unique blend of tradition and artistry to life. Each piece is meticulously created using kumihimo, an ancient Japanese braiding technique, and features beads sourced from around the globe, resulting in truly one-of-a-kind designs. These necklaces represent a fresh take on Hawaiian jewelry, seamlessly blending cultural inspiration with global craftsmanship. Perfect for gifting or adding a distinctive touch to your personal collection, these designs are unlike anything else in the world—flourishing as a stunning new expression of Hawaiian artistry.
Kaikoa's Original Maui Coconut Oil
Celebrate the holidays with Kaikoa’s Original Maui Coconut Oil Skincare, a luxurious gift inspired by Maui’s natural beauty and traditions. Sourced from sustainably harvested coconuts grown in nutrient-rich volcanic soil, this cold-processed oil provides unmatched hydration for glowing skin and lustrous hair. Hand-poured at the historic Pineapple Cannery in Kahului, each bottle reflects the care and essence of the islands. Certified Organic, vegan, and regeneratively grown, Kaikoa’s coconut oil is perfect for pre- and post-sun care or as a daily addition to your skincare routine.
This holiday season, take advantage of their special offer: purchase three bottles at $19.50 each and enjoy free shipping and complimentary holiday gift wrapping to any destination in Hawai‘i or the U.S. mainland. Order online at kaikoas.com and share the gift of Maui’s timeless radiance with loved ones this season. Offer ends December 31, 2024.
Aloha Ke Akua Clothing Co.
Aloha Ke Akua Clothing Co. offers unique, hand-printed apparel that beautifully blends ‘ōlelo Hawai‘i, local culture, and biblical principles. Each thoughtfully crafted design reflects a meaningful connection to the islands, making their clothing perfect for gifts or personal inspiration.
As a family-owned Maui business, Aloha Ke Akua Clothing Co. provides a heartfelt way to celebrate island traditions and values. Don’t miss this limited-time opportunity to explore their collection and share the spirit of aloha through wearable art.
Baked On Maui
Pauwela Cannery, Haiku
Open Daily: 6:30AM - 1PM
This holiday season, let Baked on Maui bring a touch of sweetness to your holiday table with their delicious handmade pies. Choose from classic favorites like Pumpkin and Pecan, or try something unique, such as Macadamia Nut or Apple Rum Raisin.
While you’re there, savor a cozy Pumpkin Spice Latte in the inviting outdoor seating area, or treat yourself to their legendary eggs Benedict and home fries. With a menu featuring fresh pastries, a full breakfast and lunch selection, and a delightful espresso bar, Baked on Maui is a must-visit for holiday indulgences.
Maui Juice Co
50 N Market Street, Wailuku
Open Daily: 9AM - 4PM
Maui Juice Co. brings the essence of the island to life with cold-pressed juices, superfood smoothies, botanical elixirs, acai bowls, and wellness lattes. Crafted from 100% organic, locally sourced ingredients, each item is designed to nourish both body and spirit with the purest elements of nature and island-inspired flavors.
This holiday season, enjoy a free health shot with the purchase of any item—a perfect way to boost immunity, enhance focus, or promote calm during the busy season. Looking to start the new year refreshed? Take advantage of $5, $10, or $15 off the Seasonal Winter Solstice Cleanse, available in 3-day, 5-day, and 7-day options starting in early 2025. These cleanses are thoughtfully designed to detox, rejuvenate, and realign the body for the season ahead.
Hui No'eau Visual Arts Center
2841 Baldwin Ave, Makawao
Tuesday - Saturday: 9AM - 4PM
Celebrate the holidays with Hui No‘eau Visual Arts Center, Maui’s premier hub for creativity and visual arts education. Located at the historic Kaluanui Estate, Hui No‘eau has been fostering community art access since 1934. The center offers workshops, exhibitions, outreach programs for underserved youth, Native Hawaiian cultural art initiatives, and a gift shop showcasing locally crafted treasures.
This holiday season, don’t miss Hui Holidays 2024, running from November 22 to December 24. Browse a thoughtfully curated selection of Maui-made ceramics, textiles, jewelry, children’s gifts, home goods, bath and body products, holiday ornaments, and more. Open Monday through Saturday from 9 a.m. to 4 p.m., this festive shopping experience is a perfect way to find unique gifts while directly supporting Maui’s talented artists and Hui No‘eau’s mission of inspiring creativity.
Maui Hands Art Galleries
Makawao
1169 Makawao Avenue
Monday - Saturday: 10AM - 5PM
Sunday: 11AM - 4PM
Paia
84 Hana Highway
Monday - Sunday: 10AM - 6PM
Wailea
3750 Wailea Alanui Drive, Suite A-17
Monday - Sunday: 10AM - 8PM
Discover the creativity of Maui with Maui Hands, featuring the work of 300 talented local artists across three stunning galleries and an online store at MauiHands.com. Just in time for the holidays, enjoy 15% off a wide selection of unique, locally crafted art and gifts from December 1st through December 31st. Find meaningful pieces that celebrate Maui’s rich culture and artistry, perfect for gifting or cherishing yourself. Each item is beautifully packaged or shipped, ensuring a seamless and special shopping experience that supports local talent.
Maui Ocean Center
192 Māʻalaea Road, Wailuku
Open Daily: 9AM - 5PM
Maui Ocean Center is offering discounted weekend admission for Hawai‘i residents, providing an opportunity for relaxation and community support. Every Saturday and Sunday, kama‘āina can enjoy the aquarium from 9 a.m. to 5 p.m. Admission is $10 for keiki (children) and $15 for makua (adults), with the last entry at 4 p.m. A valid Hawai‘i state ID is required.
This holiday season, consider gifting a Nā Hoa Kai membership, which provides year-round access to Maui Ocean Center’s award-winning exhibits. Memberships support educational programs and the conservation of Hawai‘i’s marine life, making it a meaningful gift that contributes to the preservation of the islands' natural beauty.
Maui Balsamic Vinegars
Maui Balsamic Vinegars offers a delicious variety of over 20 flavored dark and white balsamic vinegars, perfect for elevating your holiday meals and gifting. From savory options like garlic and bacon to tropical flavors like lilikoi, spicy mango, and watermelon, there’s something to delight every palate. Enjoy the taste of Maui in every bottle and take advantage of a 10% Kamaʻaina discount this holiday season!
Maui Sugar Babe
Indulge in the tropical essence of Maui with 100% natural sugar scrubs made from locally grown fruits. These luxurious scrubs are crafted with care in Waihe'e, Maui, where the abundant rain, sunshine, and rich soil nurture vibrant fruits like lilikoi (passion fruit), pineapples, and mangoes. Using ingredients harvested directly from their own property and local farms, each scrub is handmade and infused with the fresh, sweet aroma of real tropical fruits—completely free of artificial fragrances or colors. Treat yourself or a loved one to this rejuvenating gift and enjoy a 15% Kamaʻaina discount this holiday season!
Maui Humane Society
Mehameha Loop, Puunene
Monday – Saturday: 11AM - 5PM
Support the Maui Humane Society this holiday season with the heartwarming 2025 "Rescue Me" Calendar. This unique calendar beautifully captures Maui’s firefighters and lifeguards alongside cherished local pets, celebrating the strength of the island’s heroes and the resilience of its animals. A partnership with the Hawaii Fire Fighters Association and Hawaii Government Employees Association, this calendar makes a thoughtful holiday gift for animal lovers and supporters of the community. Plus, enjoy free shipping when you purchase four or more calendars! All proceeds directly benefit the compassionate care of Maui’s animals, making your gift even more meaningful.
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