Luxury is about service, not price point

Posted by Staff Writer on Sunday, October 1st, 2017 at 2:00pm


When many people hear the name Island Sotheby’s International Realty, the images that come to mind may include luxury mansions or multi-million condominiums.

But that’s not the only type of properties that our agents represent.

"People think that because we work for Sotheby's international Realty, we only deal in high priced and over the top homes,” said Ron Silva, Realtor-Broker, Island Sotheby's International Realty. “Instead, my mantra to the agents is Sotheby's Realty is a level of service, and not a level of price.”

Just because the brand is known for luxury home sales, it doesn’t mean that’s all that agents specialize in, said Silva. In fact, the average sales price is about $700,000, and many sales fall far under that amount.

“Although we have a luxury name and do sell luxury properties, we happily represent the lower end with the same quality of service,” said Silva.

Just recently, Island Sotheby’s International Realty represented both the buyer and seller of a fixer-upper home in central Kihei. The home was run down and filled with clutter, but Silva’s client’s were willing to take on the challenge of redoing the home.

“My good friends just closed on this diamond in the rough in South Kihei, minutes to the best beaches on Island, and will turn this dirt to gold in less than a year,” said Silva. “All the best to the Joe and Jonna and can't wait to see the progress from week to week."

The buyers have renovated distressed homes before and are looking forward to giving their new property a makeover, he said.

“We also spoke to some of the neighbors who are very happy that new life is being brought to the neighborhood and increasing property values,” said Silva.

In the future, Silva said project homes like the one in central Kihei may become more popular. The number of available homes on the market hasn’t kept up with demand. As inventory continues to tighten, some buyers may be more likely to take on fixer-upper properties.

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