Believe it or not, there are parts of Maui’s beauty that are still undiscovered gems. Beyond the towering waterfalls, sweeping cliffsides, and warm shorelines lies even more than meets the eye. You might be surprised to discover that one of the most abundant communities of local farmers lies right in our backyard! From vibrant green vegetables, tropical fruits that are dripping in flavor, and grass-fed rich in flavor meats, Maui farms have it all. Today, we’ve gathered our most favored way to experience all of this fresh farm goodness in one place. Maui farmers markets. What better way to feed your ohana, take back the freshest souvenirs, or maybe just experience something new on the island? Experience farm fresh food and goodies that were probably

There is no reason why you should be spending hundreds of dollars on one meal when visiting Maui. Every corner of this island is filled with a plethora of delicious local food made with fresh ingredients that make those tourist trap restaurants look silly. 

From craft coffee, fresh-caught seafood, fruity acai bowls, and homemade burgers, to local delicacies like teriyaki, it’s no wonder the Maui food trucks are the rave in 2021. 

This is one of the most genuine (and delicious) ways to explore the island and pay homage to the local food truck owners who have some of the most renowned dishes on the island! Relax on the beach, take a sunset swim, then give yourself the gift of stopping by one of our favorite food trucks for dinner or a late-night

The art of having big potlucks and hosting the entire family over for special events and holidays is the most traditional way of embracing the aloha spirit. In true kama’aina fashion, everyone makes a big dish to share with their loved ones and gathers around the table to “talk story” and share memories while making new ones. 

In the wake of our new 2020 normal, this holiday season will look a little different. With friends and ohana staying home in order to keep everyone safe, it's time to brainstorm new ideas to keep the aloha spirit alive. What better way than to try a new delicious and local home-cooked meal! To make sure you have all the necessary tools to make this holiday season the best time of the year, we’ve gathered our 5 favorite local

Everything on Maui is more magical from the warmth in the air, to the vibrant life under the sea, and even the colors of the flowers around us. But, it doesn’t stop there. Maui’s food scene is just as magical as anything else. The flavors are like swimming along the coastline or experiencing the sunrise for the first time—full of feelings one’s never quite felt before coming to Maui. 

Over 2,000 miles from the mainland, Maui farmers have learned to cultivate an immersive and ingenious community of organic and fresh farming right here on the island. With food so delicious and accessible it’s no wonder some of our favorite restaurants are using these locally resourced ingredients in their own craft cuisines. 

Treating yourself to farm-fresh and

It’s that time of the year where the sky seems brighter, the breeze is cooler, and the aloha holiday spirit is soaring. The holidays on Maui are a great time to embrace the beauty of Maui and explore the island around us. What's better than exploring the colorful bounty of Maui? Getting to enjoy it in your belly too. 

This holiday season, give the gift of Maui’s freshest produce to all your ohana and friends. It’s like putting everything we love about the island, the colors, flavor,  abundance, and tropical variety into a little box to enjoy in the comfort of our own home. We have gathered all of our favorite holiday produce boxes that would bring a smile to everyone's face this season! 

Choose from 5 different boxes from all over the island

What better way to make Maui your home than pairing luxury living with breathtaking views. Whether it’s the majestic West Maui mountains, the dramatic Haiku cliffsides, the cascading slopes of Haleakala, or the breathtaking horizon along the South Maui shoreline, Maui is home to some of the best views in the whole world. 

Days on Maui are filled with a plethora of tropical sights. Waterfall adventures, sunrise surf sessions, and hiking through some of the most beautiful forests are just some of the things on a daily agenda. But, what if the pristine sights of Maui were also waiting for you when you came home after a long day? Imagine opening your back patio door and being able to never miss a gorgeous Maui sunset. Instead of a concrete wall,

Choosing the best surfing spots on Maui can seem like trying to pick your favorite Aloha Maid flavor. Nearly impossible and it always takes an eternity! We decided to help make it easier on everyone by sacrificing our time to visit beaches on Maui that are some of the best surfing spots (it’s a hard job but someone’s gotta do it). We’ve compiled a list of our favorite ones and rated them on their best qualities. So pack up the boards and your ohana, stop at Minit Stop and grab a spam musubi, and head down to the water this weekend! 

Best Beach for Beginners

The Cove, Kihei: The Cove is like a beach with training wheels. With extreme shallow waters, you’ll find that the waves are great for beginners, making any beach day safe and fun for

Historically, surfing is believed to have originated in Polynesia. When it finally reached Hawaiian waters, it became a crucial part of the Hawaiian culture. In ancient times, surfing was an activity for royalty or used as a way to settle disputes. Everything about surfing was sacred, from choosing the tree in which to carve a board to who was allowed to surf in certain areas. When colonizing Europeans landed in Hawai’i, they did away with countless Hawaiian cultural practices and values. Surfing was one of them. Although the physical act of surfing was halted, Hawaiians never let the feeling of riding the waves slip from their hearts. 

Over time, as more and more people came from all over the world to visit Hawai’i for the first time, surfing

On the North Shore of Maui, between the swaying palms, cascading waterfalls, and ethereal lush forests lays a sleeping giant patiently waiting for the best surfers in the world to attempt it’s rath. Welcome to Peahi. 

People come from all over the world to tame the beast that is Peahi, widely known as Jaws. Though not to be confused with the 1975 Steven Spielberg film, the infamous great white shark and these waves both know a thing or two about power. The reputation of Peahi has reached far and wide, mostly for its (arguably) best waves in the world. Reaching anywhere from 30-70ft, waves at Peahi are formed so precisely that they create these infamous swells. 

According to the late Hawaiian leader, Leslie Kuloloio, Peahi’s traditional name is

Surfing and Maui are like the stars and the sky, one wouldn’t be whole without the other. Maui’s surfing history dates back hundreds of years and is a crucial and significant part of Hawaiian history. Today, we see thousands of people every year fly to our little island for a chance to have their moment on the blue crystal clear waves of Maui. The locals that grow up on the island have stories about skipping class when a good swell comes in, getting in their cars filled with sand after a quick surf sesh, or spending hours on hours every weekend basking in the sweet rides of Maui’s surflines. You grow up learning how to be in the water before you learn how to walk! No one is surprised when they see their teachers, doctors, or realtors out on the water