On the sun-kissed coastline of West Maui where the waves meet the land and the trade winds carry the whispers of history, there grows a tree that holds more than just fruit—it holds a story. The breadfruit tree, or ‘ulu, is a symbol of life, resilience, and cultural memory in Hawai‘i, and perhaps nowhere is this more true than in Lahaina, the beloved town once known as Lele.

For centuries, ‘ulu has nourished families, shaded generations, and rooted itself deeply into the stories and soil of West Maui. Its wide green leaves and generous fruit have offered not only sustenance, but shelter, medicine, and meaning. Today, in the wake of hardship, this remarkable tree is making its quiet return, restoring not just the landscape but the spirit of a

With its rolling green fairways, dramatic ocean views, and year-round sunshine, it’s no surprise West Maui has earned its reputation as one of the most iconic golf destinations in the world. Whether you’re a seasoned player chasing a championship course or a casual golfer looking to enjoy the island breeze, West Maui offers some of Hawai‘i’s most memorable golfing experiences.

From the world-renowned Plantation Course at Kapalua to the historic Royal Ka‘anapali Course, here’s your guide to four standout golf courses that define the West Maui golf scene. 

Kapalua Golf

2000 Plantation Club Dr. Lahaina, HI 96761

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Kapalua Golf is more than just a place to play—it’s a full-on island lifestyle. Tucked into the upper

Picture this: golden sands, swaying palms, and the soothing rhythm of the Pacific lapping at the shore. Kā‘anapali isn’t just a destination—it’s THE destination on Maui’s West Coast. Whether you’re chasing adventure, indulging in the island’s best eats, or just looking to soak up some serious tropical vibes, this little yet mighty coastal town has it all. And if you’ve only got one day to take it all in, don’t stress—we’ve got the perfect itinerary to make every moment count!

Rise and Shine: Breakfast with a View (7:30 AM)

Start your morning right with a delicious island-style breakfast at one of Kā‘anapali’s best eateries. If you’re in the mood for something sweet and tropical, head to Choice Health Bar, where you can try their classic

West Maui is not just a stunning vacation destination; it’s also home to Pu'u Kukui, the peak of Mauna Kahālāwai and a rare sanctuary sprawling nearly 10,000 acres. Translating to "hill of enlightenment," it is revered as one of the rainiest places on Earth, second only to Kauai's Waiʻaleʻale. 

A secluded destination few will ever experience, The Pu’u Kukui Preserve stretches from 480 feet at Honokohau Stream to the summit at 5,788 feet and is one of Hawaii’s largest private nature preserves. 

Puʻu Kukui plays a vital role beyond just a sanctuary for wildlife. It serves as the primary catchment area for West Maui. The preserve’s rainforests, shrublands, and bogs absorb rainfall—nearly 400 inches annually—like a sponge, replenishing,

A year has passed since Lahaina, the historic heart of Maui, faced the deadliest fire in over a century. Native Hawaiians have regarded Maui as their sacred place for centuries, and Lahaina is at the heart of this spiritual connection. It was here that the first capital of the Hawaiian Kingdom was established. Carmen Lindsey, chairwoman of the Office of Hawaiian Affairs, stated that "Lahaina holds some of the most historically significant cultural properties and highest-ranking sacred remains of our ancestors."

Nearly a year ago, the once vibrant town of Lahaina was engulfed by flames, marking the largest natural disaster in Hawaii since Hurricane Iniki. In less than 24 hours, the community of 9,100 residents saw their beloved town reduced to

Back by popular demand (and because we love supporting local so much) we are sharing our 2022 holiday shopping guide that features local and Maui-owned businesses from all over the island. Find the perfect gifts and treasures for your ohana and loved ones, near and far. Shopping local is one of the best ways to support our Maui community and give back to those striving to make our island a better place. There are countless hidden gems, brilliant artists, generous creators, and hard-working small business owners who make Maui the beautiful place that is. 

Itsy Bitsy Keiki by Anuhea Medeiros

Itsy Bitsy Keiki was started by a Native Hawaiian Infant/Toddler, Kumu (teacher). She began Itsy Bitsy Keiki during the pandemic to bridge the

It's no secret that food is one of the easiest ways to bring family and friends together, especially in Hawaii, where there is a melting pot of culture and cuisine to explore. This is why we felt a distinct responsibility to share our favorite kitchens on the market right now. It has everything you need to create your oasis, from breathtaking ocean views, pristine countertops, chef-level appliances, and editorial-like design details. 

35 Hulimoku Place Maunaloa, Hawaii

Tropical, tranquil, and remote, this resort-level estate sits on 5.73 acres and is a Molokai masterpiece for those wanting a peaceful lifestyle. The kitchen adds its own level of elevated luxury with a custom island and Sapele cabinets, updated appliances featuring a

For National Make a Dog's Day this year, we're rounding up our favorite places on the island to spend with our furry friends. Overwhelmingly one of the most dog-friendly states in the country, Maui has everything from playful beaches, winding trails, laid-back outdoor dining, undiscovered beaten paths, countless parks for fetch, and chilled surf towns that are popular among the dog parents on the island!

Keep reading for ideas on crafting the perfect day to celebrate the pup in your life. All while outside and under the Maui sun. 

Breakfast at Kihei Caffe

Famously known as the best brekfast in Kihei, Kihei Caffe is the place to have a relaxing morning with your pup, sipping coffee and enjoying delicious local cuisine. 

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Maui’s west side holds a special place in our hearts. From the crystal clear waters lining the Lahaina shorelines, an abundance of rich history and culture, and the epitome of a laid-back beach town, it’s the best way to spend a day on Maui. If you asked us, this is how we would spend a whole day on Maui’s iconic west side. 

Donuts for Breakfast at The Bakery Lahaina 

There are donuts…, and then there are fresh Lilikoi Donuts from The Bakery Lahaina. Tart and Sweet, there is nothing more unique to Maui than this! An authentic taste of the island. All of The Bakery Lahaina's items are made from scratch and vary daily, keeping things exciting for locals. Come early for the best selection, or give them a call in advance if you have your

From a cliffside Haiku oasis to a luxurious Lahaina estate, here are three homes that will lure and charm.

4785 Hana Hwy

Haiku, Hawaii 

Two Custom Cottages, Big Views, North Shore of Maui, Hawaii

Consider paradise found with this generous 8-acre estate located in one of Maui's most desirable North Shore neighborhoods. Perched aside the top of the grand Uaoa Gulch, with its lush tropical vegetation, affording privacy and mesmerizing ocean views, is this rare ocean-facing Haiku estate. 

Two jewel-like cottages crafted of the finest materials are positioned to take in the expansive views with a clean and unique design inspired by the "Sea Ranch Cottages" of Sonoma County, CA. With deeded dual access from both N. Holokai Rd and