Christmas on Maui feels a little extra magical. Cooler Upcountry mornings, oceanfront trees twinkling with lights, and the joyful spirit of giving filling every small town. Across the island, local makers are busy creating treasures that tell real stories. When you shop local here, you give a gift that means more. You support a neighbor. You uplift a family business. You help this resilient community thrive.

We have curated a list of Maui made businesses that are perfect for gifting this season. From handcrafted jewelry and cozy bakery treats to sustainable skincare and thoughtful apparel, every item is created with aloha and rooted in the beauty of our island home. Whether you are browsing from just down the road or from across the ocean, you can

There is something special about mornings in Upcountry Maui. The air is cooler, the clouds linger a little longer over Haleakalā, and the pace slows down just enough to savor that first sip of coffee. Whether you are coming down from a sunrise at the summit, strolling through Kula’s rolling hills, or just craving a cozy breakfast with a view, these Upcountry cafés and bakeries capture the essence of comfort, Maui style.

Below are a few local favorites where warmth, flavor, and community come together in every bite.

La Provence

3158 Lower Kula Rd, Kula, HI 96790
Wednesday – Saturday: 8AM – 2PM; Sunday: 9AM – 2PM

Tucked into the lush slopes of Haleakalā, La Provence feels like a small slice of Europe right in the heart of Kula. Owned and

Maui’s local businesses are more than just shops—they’re the heart of the community, embodying the spirit of aloha and resilience. From handcrafted goods and sustainable skincare to flavorful island treats and cultural experiences, Maui’s entrepreneurs offer unique products that not only give you a taste of Hawai‘i but also support local families and communities.

Whether you’re planning a visit to the Valley Isle or wish to support from afar, now is the perfect time to shop Maui. By choosing local, you’re directly contributing to the recovery and rebuilding efforts of those who call this island home. Explore our curated list of incredible Maui businesses and discover how you can bring a little piece of paradise into your life while making a

In the heart of Upcountry Maui lies Makawao Town, a captivating blend of paniolo (Hawaiian cowboy) heritage and vibrant artistic culture. Steeped in ranching history, Makawao emerged as a hub for paniolo, who would gather to share stories, participate in rodeos, and supply the needs of the local ranches. This culture has deeply influenced Makawao's identity, shaping its social and economic fabric. 

Today, Makawao is renowned as a hub of creativity and culture, attracting artists, artisans, and those who appreciate the unique blend of Hawaiian tradition and modern living.

The town’s streets are lined with an eclectic mix of shops and boutiques, where local fashion and sustainable design take center stage. Art galleries showcase the works of

Welcome to January in Maui, a month that promises to exhilarate your senses and elevate your spirit. Each day unfolds with new adventures, from world-class golf tournaments to soulful music festivals. As we turn the page to a new year, Maui bursts into a kaleidoscope of activities, each offering its unique charm. Let's dive into a January packed with unforgettable events, perfect for starting the year on a high note!

Sentry Tournament of Champions

January 4th - 7th

Kapalua Plantation Course

The Sentry Tournament of Champions marks the beginning of the PGA TOUR in style. Not only does it feature the preeminent in golfing, but it also offers opportunities for fans to get up close with their favorite players. The scenic views of the

As the holiday season approaches, the spirit of aloha comes alive on the enchanting island of Maui. Embrace the warmth of the community and the unique offerings from local businesses that make this place truly special. We invite you to explore a curated selection of small businesses, each with its own story to tell. From artisanal donuts to handcrafted ceramics, there's something for everyone on your gift list.

She Wood Go

Waiehu, Maui

Visit the website for custom orders

She Wood Go is more than a brand; it's a celebration of 'Ohana (family), 'Āina (land), and 'Ōlelo Hawai'i (Hawaiian language). Their inspired creations, made in Waiehu, embody the spirit of Maui, reflecting the beauty and traditions of the island.

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The island of Maui, celebrated for its awe-inspiring landscapes and spirited communities, recently faced a devastating event as wildfires loomed over Kula in Upcountry and West Maui's cherished town of Lahaina. Hotels, storefronts, and restaurants were razed to the ground, impacting the livelihoods of numerous residents. The aftermath of this tragedy is expected to extend over several years, with a staggering economic cost running into billions of dollars. Yet, in the face of adversity, local businesses and eateries have shown an extraordinary capacity for resilience. Not only have they continued to serve their community, but they have also adapted to the changing economic landscape by embracing digital solutions like online ordering. For those who

A curated list of Maui or Hawaiʻi-made treasures that these Island Sotheby’s International Realty team members hope Santa puts under their tree this year! 

1. Kianna Hawai’i’s Pakalana Lei 

For my Christmas wish, I would have to say that I am dying to have this lei necklace made by Kianna Hawaii. It's something I would wear to work and parties in 2023!  In fact, I'll put the Papale Piko Kona lauhala hat on my list as well (see in the photo above) since it goes so well with the lei. I am just amazed at all her pieces because a part of me wishes we could go back in time to wear traditional Hawaiin clothes like mu'u mu'us again (especially to work)!  I would also put the stunning Holoholo Surf’s Hanohano Muu in Retro Ilima on my

Back by popular demand (and because we love supporting local so much) we are sharing our 2022 holiday shopping guide that features local and Maui-owned businesses from all over the island. Find the perfect gifts and treasures for your ohana and loved ones, near and far. Shopping local is one of the best ways to support our Maui community and give back to those striving to make our island a better place. There are countless hidden gems, brilliant artists, generous creators, and hard-working small business owners who make Maui the beautiful place that is. 

Itsy Bitsy Keiki by Anuhea Medeiros

Itsy Bitsy Keiki was started by a Native Hawaiian Infant/Toddler, Kumu (teacher). She began Itsy Bitsy Keiki during the pandemic to bridge the

With stunning covers, breathtaking images, and thought-provoking stories, coffee-table books are the colorful heavyweights of home decor. Local bookstores carry the best options that evoke the island lifestyle and simplicity of easy living. 

A quality coffee table book completes any living room, kitchen, bar cart, or entryway. So get into the trendy and easy habit of gifting new homeowners a couple of cozy coffee table books. It is a personal yet chic home decor hack that doubles as something they can use. Go with a book that is neutral, has pops of color, or gives a classic element, and we promise it'll look great anywhere. 

So whether your friend just bought a beachside condo in Kihei or your cousin bought their dream house in central Wailuku,